In September 2021 eBay launched their eBay Authenticity Guarantee ✅ program. This innovative new service means shoppers can purchase a luxury watch (currently £1,500 / $1,500 or more) with the absolute confidence that it is a 100% genuine – GUARANTEED.
Note: Currently this service is only available to customers in the UK and USA.
The eBay Authenticity Guarantee Process is simple
- Look for watches with the Authenticity Guarantee badge (blue tick as shown below) and make your purchase.
- The seller sends the watch you’ve purchased to the independent authenticators.
- Your watch is verified through a multi‑point inspection and receives an NFC-enabled card.
- The certification agency sends the watch to you via fast, tracked, signature‑required delivery.
Click here >> to browse all eBay Certified Authentic watches – or scroll down for convenient BUTTONS linking directly to each luxury brand.

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Rolex watches with eBay Authenticity Guarantee
Certified Authentic Rolex Submariner and Sea-Dweller
Click the button below for ALL Rolex Submariner and Rolex Sea-Dweller watches covered under the eBay Authenticity Guarantee.
All Rolex watches bought under this scheme are sent from the seller to a third party testing house. These professional Rolex watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Rolex. Once satisfied, your new Rolex Submariner / Rolex Sea-Dweller is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Breitling watches with eBay Authenticity Guarantee
Certified Authentic Breitling SuperOcean
Click the button below for ALL Breitling SuperOcean diver’s watches covered under the eBay Authenticity Guarantee.
All Breitling watches bought under this scheme are sent from the seller to a third party testing house. These professional Breitling watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Breitling. Once satisfied, your new Breitling Superocean is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Omega watches with eBay Authenticity Guarantee
Certified Authentic Omega Seamaster
Click the button below for ALL new & pre-owned Omega Planet Ocean, Omega Seamaster Professional Diver 300m and Omega Seamaster 300 watches covered under the eBay Authenticity Guarantee.
All Omega watches bought under this scheme are sent from the seller to a third party testing house. These professional Omega watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Omega Seamaster. Once satisfied, your new Omega Planet Ocean, Seamaster Diver 300m or Seamaster 300 is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Blancpain watches with eBay Authenticity Guarantee
Certified Authentic Blancpain Fifty Fathoms
Click the button below for ALL Blancpain Fifty Fathoms diver’s watches covered under the eBay Authenticity Guarantee.
All Blancpain watches bought under this scheme are sent from the seller to a third party testing house. These professional Blancpain watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Blancpain. Once satisfied, your new Blancpain Fifty Fathoms is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Bell & Ross watches with eBay Authenticity Guarantee
Certified Authentic Bell & Ross Divers watch
Click the button below for ALL Bell & Ross Divers watches covered under the eBay Authenticity Guarantee.
All Bell and Ross watches bought under this scheme are sent from the seller to a third party testing house. These professional Bell & Ross watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Bell & Ross. Once satisfied, your new Bell & Ross DIVER is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Panerai watches with eBay Authenticity Guarantee
Certified Authentic Panerai Submersible Diver’s watch
Click the button below for ALL Panerai Submersible diver’s watches covered under the eBay Authenticity Guarantee.
All Panerai watches bought under this scheme are sent from the seller to a third party testing house. These professional Panerai watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Panerai. Once satisfied, your new Panerai Submersible is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Tudor watches with eBay Authenticity Guarantee
Certified Authentic Tudor Black Bay and Pelagos Dive watches
Click the button below for ALL Tudor Black Bay and Tudor Pelagos diver’s watches covered under the eBay Authenticity Guarantee.
All Tudor watches bought under this scheme are sent from the seller to a third party testing house. These professional Tudor watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE Tudor. Once satisfied, your new Tudor Black Bay or Tudor Pelagos is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
TAG Heuer watches with eBay Authenticity Guarantee
Certified Authentic TAG Heuer Aquaracer Dive watches
Click the button below for ALL new & pre-owned TAG Heuer Aquaracer diver’s watches covered under the eBay Authenticity Guarantee.
All TAG Heuer watches bought under this scheme are sent from the seller to a third party testing house. These professional TAG Heuer watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE TAG Heuer. Once satisfied, your new TAG watch is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
Oris watches with eBay Authenticity Guarantee
Certified Authentic Oris Divers watches
Click the button below for ALL ORIS dive watches covered under the eBay Authenticity Guarantee.
All Oris watches bought under this scheme are sent from the seller to a third party testing house. These professional Oris watch authentication experts perform all the necessary tests to confirm the watch is a GENUINE ORIS. Once satisfied, your new watch is sent to you with a certificate of authenticity ✅
Click the button below to go directly to eBay
What does it mean?
Simply put – it means that scammers can’t sell fake watches on eBay anymore. Shoppers can confidently purchase luxury items without any risk of fake or counterfeit goods being supplied. This service only applies to items showing the “Authenticity Guarantee” of course (a BLUE SHIELD with a TICK inside). Naturally there will still be fraudsters trying to sell fake watches and other counterfeit goods, but shoppers can avoid these by buying an item with an “eBay Authenticity Guarantee”
In short – if you buy a luxury brand watch from a seller NOT covered under the Authenticity Guarantee – you have to accept some level of risk. So why bother – look for the BLUE TICK and shop with confidence.
What is eBay’s Authenticity Guarantee
eBay’s Authenticity Guarantee is a service designed to help buyers shop with confidence. Our independent authentication partners physically inspect all eligible items before they are posted to you.
eBay.co.uk
How does Authenticity Guarantee work?
It’s easy! Browse and shop eBay’s listings with the “Authenticity Guarantee” badge. When you buy an eligible item, the seller sends the item directly to an independent authenticator. The authenticator will thoroughly inspect and verify your item’s authenticity and accuracy against the item listing before it is posted to your address at checkout via fast, tracked, signature-required delivery, paid for by eBay!
eBay.co.uk